I enjoy blogging as a hobby. Maybe someday it will earn an income. But I’m not too worried about it. Why not? Because I have a husband and children to care for, and they require most of my time. My children won’t be young forever, and I don’t blog when they’re awake. I don’t want my blog to be top priority, because it’s not.
I belong to several blogging Facebook groups because I do want to grow my reach over time. In a couple of years when my youngest is in first grade, I’d like to have a nice job from home that I can work on at my own schedule and pace. Maybe that will happen. Maybe it won’t. More importantly, I want to volunteer in the community and at school, and I want my blog writing to fit in around those things.
Perhaps you think I’m crazy. Many women blog to earn income, or at least they try to earn income. Blogging is a tough job. It takes so much time to do successfully. Many women have the talent for it. But what are they sacrificing? Children? Family? Sleep? Friendships? Many other women will devote a huge amount of time to blogging and social media and never see a good return for their investments of time and money.
I’ve blogged off and on for several years now. I’ve rebranded twice. I’ve worked for websites and helped others with their blogs. Truthfully, none of them are making much money. Some friends I know are making a full-time income. But they’re not rich. They work hard at it–just like a full-time job. And they started 10 years ago, when it was much easier to get noticed as a blogger. If they started now, their results would be much different. They might still be successful, but it takes so much work, talent, networking, and luck to get there.
The reality is, the more followers you get, the more your hosting costs. Also, the bigger you get, the more you’ll need to hire help. The big bloggers hire VAs, house cleaners, nannies, stylists, videographers, IT experts, you name it. When I worked for a site that gets over 4 million visits per month during the holidays, I was shocked at how little money they made. Savvy bloggers MUST be good marketers and good businesswomen/men. They weren’t ready for the traffic, and they paid a lot of money just to keep the site running.
Another reality is that you can spend countless hours building a great following on social media, only to have it change algorithms overnight, wiping out much of your hard work. You have thousands of followers, and the social media channel only shows your posts to a few. Every blogger has experienced this. Writing is just one small part of owning a blog. You spend hours promoting, promoting, promoting.
Should you stop blogging? I wouldn’t say so. But do stop worrying. Do your best. Write what you love. Share your passions, but don’t ignore the most important things in life. Family is #1 priority, not blogging. And it’s ok if your stats are down. If the messages you share are important and they lift just one person’s life, you’ve made a difference. That counts more than any statistic.